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This company is a national fertility-focused healthcare group with a variety of interrelated businesses providing complementary services under numerous brands. They are seeking a Social Media and Content Strategist to lead their social media efforts and provide content across all their businesses. This is an exciting and ambitious role in a fast-growing marketing-driven business with international ambitions. The group comprises: - A mid-market national chain of fertility clinics which provides a range of high quality treatments. - A London-based fertility clinic specialising in genetic testing. - The UK's largest sperm bank (expanding internationally) - Bank Offering egg freezing and egg donation services. - An ultrasound and diagnostic services centre. Key Responsibilities - Manage all social media platforms for all businesses. - Create and direct social media strategy and ensure that it aligns with overall brand communication strategy. - Create and distribute exciting and engaging copy and content for all companies. - Create a content plan in conjunction with relevant departments and stakeholders. - Ensure that social media activity is coordinated within the wider marketing team/calendar. - Grow online communities, bolster engagement/goodwill across social media platforms. - Promptly engage with any communications or enquiries that come via social media. - Establish social media monitoring tools to help continuously improve our strategy. - Write and post relevant and engaging blog posts for each company, and proliferate them across social media platforms. - Create other content as required (when working with partners, third parties, influencers). - Develop, draft and distribute e-newsletters in conjunction with relevant departments for patients across each company. Participate in and initiate other customer relationship management tools. - Create and distribute internal monthly newsletters. Required Skills / Qualifications - 3+ years' experience of social media marketing. - Experience managing Facebook, Twitter and other social media platforms. - Experience with / knowledge of social management, listening and performance tools. - Excellent writing skills, and the ability to create engaging, platform-specific content. - Excellent attention to detail and proofreading skills. - Familiarity with the fundamentals of SEO, tracking, analytics and other digital marketing skills. - Must be enthusiastic, self-motivated and able to thrive in a non-hierarchical environment. - Must have a client-centric approach and a passion to help people. Preferred Skills / Qualifications - Knowledge of / past experience working in the fertility field and industry would be desirable, but not essential. Quick learners more than welcome to apply. - Science writing experience. - Experience working in a strictly regulated environment. - Experience writing press releases and dealing with the media.

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